Why Is Context Queen?
You know that content is king and with every king comes a supporting
queen. So, who is that queen? Context, and as the Queen she protects
that throne very well. Context is used when you speak in the voice that
attracts who you are writing to. Without context, your content might not
be as relevant. Let’s recap on the Content King. Content is the message
your inbound marketing strategy delivers. The right content specifies
one goal per page. If you are making a page about your company’s
services, then the content should only be about services. You know what
content to write based on your target personas and what solutions they
are looking for. This also applies to context.
Why is Context Queen? It is important to know the demographic of your
target personas so you know how to talk to your audience and get their
attention. If you are targeting people who stay at home and take care of
their kids, speak on a level that applies to them. If you are targeting
people in businesses, you want to speak in a voice where you sound
clear and professional. Know the needs and wants of your target audience
so you can deliver them the right content with the right context.
What Makes Context Queen
There are a number of reasons as to why context heirs the throne as
queen. Context, along with content, is what is needed to distribute the
right information at the right time. Sending the right context and
content at the right time is an important factor. The objective is to
publish content at a time that benefits your target persona. So, if you
are targeting personas who work during the day, you have to know when
they go on the certain websites that you are publishing on. Usually,
working people go on Facebook in the morning, during lunch time and in
the late afternoon. By scheduling posts at those times, will increase
the chances of your target persona seeing the post and paying attention
to it. Timing would not mean anything if you aren’t distributing your
content right. You could have the best content written with remarkable
context that appeals to your target audience, but if it’s not
distributed properly, how will they see it? One of the characteristics
you must know about your target personas is what sites will they look to
find information on. Do they respond well to blogs? Which social media
platforms do they use? You need to distribute your content to the right
sites so your target audience sees them. Context also applies to the
different stages of the buyer’s journey. Writing in a voice that targets
your audience and personalizes it to the correct stage of the buyer’s
journey will help close leads into customers. For example, if you are
trying to reach out to someone in the consideration stage, then your
context and content should relate only to the consideration stage. This
person has identified a problem or opportunity and is considering your
company to be that solution to the problem or opportunity. So addressing
them with the right context will best convince them that your company
is the solution. The Content King cannot run his royal marketing kingdom
without the Context Queen. Know how to speak to your target audience
that benefits them instead of selling your product or service. Why is
context queen? Context practices help you distribute and connect with
your target audience at the right time.
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