What Is Social Media Marketing and SEO?
Social media marketing refers to
the process of gaining traffic or
attention through social media
sites.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
How Are SEO & Social Media Marketing
Related?
Why would a search marketer or a site about search
engines care about social media? The two are very
closely related. Social media itself is a catch all term
for sites that may provide radically different social
actions. For instance, Twitter is a social site designed to
let people share short messages or “updates” with
others. Facebook, in contrast is a full-blown
social networking site that allows for sharing updates,
photos, joining events and a variety of other
activities. Social media often feeds into the discovery of
new content such as news stories, and “discovery” is a
search activity. Social media can also help build links that
in turn support into SEO efforts. Many people also
perform searches at social media sites to find social
media content. Social connections may also impact
the relevancy of some search results, either within a
social media network or at a mainstream’ search engine.
All major search engines such as Google, Bing,
and Yahoo have primary search results, where web
pages and other content such as videos or local listings
are shown and ranked based on what the search engine
considers most relevant to users. Payment isn’t
involved, as it is with paid search ads.
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