What is Social Media Marketing and SEO?

What Is Social Media Marketing and SEO?

Social media marketing refers to 

the process of gaining traffic or 

attention through social media 

sites.

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

How Are SEO & Social Media Marketing

 Related?

Why would a search marketer or a site about search 

engines care about social media? The two are very 

closely related. Social media itself is a catch all term 

for sites that may provide radically different social 

actions. For instance, Twitter is a social site designed to 

let people share short messages or “updates” with 

others. Facebook, in contrast is a full-blown 

social networking site that allows for sharing updates, 

photos, joining events and a variety of other 

activities. Social media often feeds into the discovery of 

new content such as news stories, and “discovery” is a 

search activity. Social media can also help build links that 

in turn support into SEO efforts. Many people also 

perform searches at social media sites to find social 

media content. Social connections may also impact 

the relevancy of some search results, either within a 

social media network or at a mainstream’ search engine.

All major search engines such as Google, Bing, 

and Yahoo have primary search results, where web 

pages and other content such as videos or local listings 

are shown and ranked based on what the search engine 

considers most relevant to users. Payment isn’t 

involved, as it is with paid search ads.

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