Why Social Media Is Effective?

Sites like Facebook and Twitter have revolutionized how people interact with each other, they have also forever changed how business is done. There is a reason why social media marketing is one of the biggest trends in business right now. When social media is done right, it can be extremely effective, even more so than many other commonly used advertising mediums. But what exactly is it about these social media sites that make them such invaluable tools for businesses?

Here are some of the key characteristics of social media marketing that make it an extremely effective resource in today’s business environment.

• An extremely diverse audience. People of all ages and from all walks of life can be found on social networks, which means the marketing opportunities are endless. Whether you want to advertise a product targeted for teen boys or a service intended for middle-aged women, these networks are filled with much broader demographics than they were just a few short years ago.
• People spend a lot of time on these sites. Not only is the number of people on social networks growing, but these same consumers are also increasing the amount of time they spend on these sites. Let’s face it. Tweets, newsfeeds, status updates, and mobile uploads have become a major parts of our everyday lives. The chances of an advertisement being noticed on Facebook, for example, have become much greater than one being noticed on the radio or even in print.
• Unique interactive opportunities. Typically, customers don’t get a chance to directly interact with a business unless they go into the store itself or contact customer support. With the use of Facebook “Fan Pages” and other social networks, people now can have direct conversations about your brand and with your business as well as connect with people who share their similar interests. Whether it’s to ask questions, download coupons, or upload images, interaction through social media profiles can strengthen your organization. It’s word of mouth marketing at its finest! 
• The ability to perform brand monitoring. Along with the interactive opportunities offered by social networks, the ability to keep track of what others are saying about your company (known as “brand monitoring”) is a huge plus to social media advertising. Instead of conducting complicated polls and surveys through other mediums that are not likely to get a great response rate, you can find out what others think about your product or service in a whole new simplified and inexpensive way. 

If you have not yet began to immerse your business into the social media world, now is the time to get started. CarlDewayneJr will provide the strategies you need to make your company a driving force in social media click here.