Tuesday, July 4, 2017

11 Reasons Why You Aren’t Successful Yet

All of us have goals. Goals like losing weight, earning more money, finding a life partner, setting up our business, achieving performance targets, being fitter, building better relationships, and so on. Some people seem to have no problem achieving their goals. Some, on the other hand, don’t seem to be able to make any progress.
I have had a good amount of experience with goal achievement, having been actively setting goals since 7 years ago. I’ve experienced setbacks and successes in my goal pursuits. Running Effective Advertising (which is all about results), I often receive reader mail seeking help for situations they are stuck in. I work with clients who are not getting results in life and want to turn things around. This has given me a lot of insights on what keeps people from success.
At the end of the day, if you find yourself stuck in your goals, it boils down to one (or some) of these 11 reasons:
  1. You Procrastinate. You keep putting things off. You talk about how you want to do something but you don’t act on it. You procrastinate on taking action because the situation is not painful enough for you yet. However, the times when it does become painful enough are often the times when it’s too late to do anything. Either you start taking action, or you forever lay in peace. Your call, I’ll leave it to you.
  2. You underestimate your goal. Achieving a goal is about getting from point A to B. From point A, you create an action plan that gets you to point B. Sounds foolproof, except the action plan isn’t 100% valid. That’s because you’re setting the plan from point A. You haven’t even been to point B, so how do you even know if it’ll get you to B? At most it’ll be help to bring you closer to point B, but it’s not going to be 100% accurate. Almost all the time, people fail because they underestimate what it takes to achieve their goals. What should you do then? Over-commit your resources and review your progress constantly. Adjust your plan of action and adapt accordingly.
  3. You spend more time defending your problems than taking action. You complain how you are not getting XYZ results. When people try to give you suggestions, you spend more time justifying why their suggestions will not work and defending your lack of results than brainstorm with them on how to get out of your rut. Spend less time talking about your problems and use that time to think about solutions. Then act on them. You’ll get a lot more results this way, and you’ll be happier.
  4. You’re too enclosed in your own world. You don’t venture out beyond your normal routine. You do the same things, talk to the same old friends, act the same way, circle around the same issues. It’s no wonder you stagnate. Open yourself up take active steps to grow. Get to know more people people who are driven, positive and focused. Get new, refreshing perspectives. Read new books. Add new blogs to your subscription. Ask for feedback on how you can improve. 
  5. You’re not working smart. You do the same thing over and over, even when you don’t get results. You apply brute strength to your goals, without strategizing how you can apply this strength more effectively. If you are not getting what you want, it’s a signal it’s time to change what you have been doing. See how you can do this in a different, smarter, more effective way.Look at people who have achieved the same results before, and learn from them.
  6. Avoidance (Fear). You avoid taking action because some of the things you have to do intimidate you. You rather delay the process as much as possible. Unfortunately, results are not going to come automatically from delaying. Results come to people who pay their dues, not people who avoid the work. The fear isn’t going to go away by waiting it out. Face the fear and do it anyway.
  7. You’re easily distracted. You get distracted by things thrown in your way. Your attention gets diverted from your goals. Your ability to stay focused is instrumental to achieving your results. Be clear of what you want and stick to it. Don’t let anything (or anyone) distract you. These are the obstacles the universe sends your way to see how serious you are about getting what you want.
  8. You over-complicate situations. Common among the neurotic perfectionists. If you are a neurotic perfectionist, you blow the situation out of proportion and create this mental image that’s so complicated that it’s no wonder you don’t get anything done. Things are usually simpler than you think – be conscious when you are adding unnecessarily complications for yourself.
  9. You give up too easily. You give up before you even get anywhere. All big goals comes with a dipping point a chasm where it seems nothing you do is giving you results. It’s normal. This is the difference from those who deserve the goal and those who are just taking a casual stab at it. Press on, and it’s a matter of time before you reap the fruits of your labor.
  10. You lose sight of your goals. You settle for less, forgetting the goals you once set. That’s bad because then you are just stifling yourself and making do with what you have and this isn’t who you are meant to be. You have to first reconnect with your inner desires. If you cannot fail at all, what would you want to do? What are your biggest hopes and dreams for your future? What is the future you want to create for yourself? Reignite your vision and don’t ever lose sight of it. It’s your fuel to your success.
  11. You’re too stuck in your ways. You insist on doing things a certain way. You don’t open yourself up to new ideas. Guess what? You’ll remain stuck in your situation, too. Open yourself to new methods. Experiment. You can only improve if you are willing to try new things.
If you have noticed these 11 reasons you can easily dismiss them just as you have created them. Your goals are in your hands you can achieve them as long as you strive for them. Address the 11 things blocking you from your success, and it’s a matter of time before you achieve results you seek. Get results today click here!

Thursday, April 13, 2017

8 Effective Ways To Spot Fake News

1. Consider the source. ABCnews.com.co (not the actual URL for ABC News), WTOE 5 News (whose “about” page says it’s “a fantasy news website”), and the Boston Tribune (whose “contact us” page lists only a gmail address) are all fake news. An news story about the Obamas were buying a vacation home in Dubai, a made-up missive that came from WhatDoesItMean.com, which describes itself as “One Of The Top Ranked Websites In The World for New World Order, Conspiracy Theories and Alternative News” and further says on its site that most of what it publishes is fiction.
Clearly, some of these sites do provide a “fantasy news” or satire warning, like WTOE 5, which published the bogus headline, “Pope Francis Shocks World, Endorses Donald Trump for President, Releases Statement.” Others aren’t so upfront, like the Boston Tribune, which doesn’t provide any information on its mission, staff members or physical location — further signs that maybe this site isn’t a legitimate news organization. The site, in fact, changed its name from Associated Media Coverage, after its work had been debunked by fact-checking organizations.
Snopes.com, which has been writing about viral claims and online rumors since the mid-1990s, maintains a list of known fake news websites, several of which have emerged in the past two years.

2. Read beyond the headline. If a provocative headline drew your attention, read a little further before you decide to pass along the shocking information. Even in legitimate news stories, the headline doesn’t always tell the whole story. But fake news, particularly efforts to be satirical, can include several revealing signs in the text. That abcnews.com.co story, headlined “Obama Signs Executive Order Banning The Pledge Of Allegiance In Schools Nationwide,” went on to quote “Fappy the Anti-Masturbation Dolphin.” We have to assume that the many readers who asked us whether this viral rumor was true hadn’t read the full story.


3. Check the author. Another tell-tale sign of a fake story is often the byline. The pledge of allegiance story on abcnews.com.co was supposedly written by “Jimmy Rustling.” Who is he? Well, his author page claims he is a “doctor” who won “fourteen Peabody awards and a handful of Pulitzer Prizes.” Pretty impressive, if true. But it’s not. No one by the name of “Rustling” has won a Pulitzer or Peabody award. The photo accompanying Rustling’s bio is also displayed on another bogus story on a different site, but this time under the byline “Darius Rubics.” The Dubai story was written by “Sorcha Faal, and as reported to her Western Subscribers.” The Pope Francis story has no byline at all.


4. What’s the support? Many times these bogus stories will cite official — or official-sounding — sources, but once you look into it, the source doesn’t back up the claim. For instance, the Boston Tribune site wrongly claimed that President Obama’s mother-in-law was going to get a lifetime government pension for having babysat her granddaughters in the White House, citing “the Civil Service Retirement Act” and providing a link. But the link to a government benefits website doesn’t support the claim at all.

The banning-the-pledge story cites the number of an actual executive order — you can look it up. It doesn’t have anything to do with the Pledge of Allegiance.

Recently, we’ve read fake news story on the admittedly satirical site Nevada County Scooper, which wrote that Vice President-elect Mike Pence, in a “surprise announcement,” credited gay conversion therapy for saving his marriage. Clearly such a “surprise announcement” would garner media coverage beyond a website you’ve never heard of. In fact, if you Google this, the first link that comes up is a Snopes.com article revealing that this is fake news.


5. Check the date. Some false stories aren’t completely fake, but rather distortions of real events. These mendacious claims can take a legitimate news story and twist what it says or even claim that something that happened long ago is related to current events.

Since Trump was elected president, alot of readers want to know if Ford had moved car production from Mexico to Ohio, because of Trump’s election. Readers cited various blog items that quoted from and linked to a CNN Money article titled “Ford shifts truck production from Mexico to Ohio.” But that story is from August 2015, clearly not evidence of Ford making any move due to the outcome of the election. (A reminder again to check the support for these claims.)
One deceptive website didn’t credit CNN, but instead took CNN’s 2015 story and slapped a new headline and publication date on it, claiming, “Since Donald Trump Won The Presidency… Ford Shifts Truck Production From Mexico To Ohio.” Not only is that a bogus headline, but the deception involves copyright infringement.
If this Ford story sounds familiar, that’s because the CNN article has been distorted before.
In October 2015, Trump wrongly boasted that Ford had changed its plans to build new plants in Mexico, and instead would build a plant in Ohio. Trump took credit for Ford’s alleged change of heart and tweeted a link to a story on a blog called Prntly.com, which cited the CNN Money story. But Ford hadn’t changed its plans at all, and Trump deserved no credit.
In fact, the CNN article was about the transfer of some pickup assembly work from Mexico to Ohio, a move that was announced by Ford in March 2014. The plans for new plants in Mexico were still on, Ford said. “Ford has not spoken with Mr. Trump, nor have we made any changes to our plans,” Ford said in a statement.

6. Is this some kind of joke? Remember, there is such thing as satire. Normally, it’s clearly labeled as such, and sometimes it’s even funny. Andy Borowitz has been writing a satirical news column, the Borowitz Report, since 2001, and it has appeared in the New Yorker since 2012. But not everyone gets the jokes. We’ve fielded several questions on whether Borowitz’s work is true.

Among the headlines our readers have flagged: “Putin Appears with Trump in Flurry of Swing-State Rallies” and “Trump Threatens to Skip Remaining Debates If Hillary Is There.” These were satirical columns, some indicated that they suspected the details were far-fetched but wanted to be sure.
And then there’s the more debatable forms of satire, designed to pull one over on the reader. That “Fappy the Anti-Masturbation Dolphin” story? That’s the work of online hoaxer Paul Horner, whose “greatest coup,” as described by the Washington Post in 2014, was when Fox News mentioned, as fact, a fake piece titled, “Obama uses own money to open Muslim museum amid government shutdown.” Horner told the Post after the election that he was concerned his hoaxes aimed at Trump supporters may have helped the campaign.
The posts by Horner and others — whether termed satire or simply “fake news” — are designed to encourage clicks, and generate money for the creator through ad revenue. Horner told the Washington Post he makes a living off his posts.  Asked why his material gets so many views, Horner responded, “They just keep passing stuff around. Nobody fact-checks anything anymore.”

7. Check your biases. We know this is difficult. Confirmation bias leads people to put more stock in information that confirms their beliefs and discount information that doesn’t. But the next time you’re automatically appalled at some Facebook post concerning, say, a politician you oppose, take a moment to check it out.

Try this simple test: What other stories have been posted to the “news” website that is the source of the story that just popped up in your Facebook feed? You may be predisposed to believe that Obama bought a house in Dubai, but how about a story on the same site that carries this headline: “Antarctica ‘Guardians’ Retaliate Against America With Massive New Zealand Earthquake.” That, too, was written by the prolific “Sorcha Faal, and as reported to her Western Subscribers.”
We’re encouraged by some of the responses we get from readers, who — like the ones uncertain of Borowitz’s columns — express doubt in the outrageous, and just want to be sure their skepticism is justified. But we are equally discouraged when we see debunked claims gain new life.

8. Consult the experts. We know you’re busy, and some of this debunking takes time. Between FactCheck.org, Snopes.com, the Washington Post Fact Checker and PolitiFact.com, it’s likely at least one has already fact-checked the latest viral claim to pop up in your news feed.

FactCheck.org was among a network of independent fact-checkers who signed an open letter to Facebook’s Mark Zuckerberg suggesting that Facebook “start an open conversation on the principles that could underpin a more accurate news ecosystem on its News Feed.” We hope that conversation happens, but news readers themselves remain the first line of defense against fake news.

Saturday, February 11, 2017

Why Social Media Is Effective?

Sites like Facebook and Twitter have revolutionized how people interact with each other, they have also forever changed how business is done. There is a reason why social media marketing is one of the biggest trends in business right now. When social media is done right, it can be extremely effective, even more so than many other commonly used advertising mediums. But what exactly is it about these social media sites that make them such invaluable tools for businesses?

Here are some of the key characteristics of social media marketing that make it an extremely effective resource in today’s business environment.

  • An extremely diverse audience. People of all ages and from all walks of life can be found on social networks, which means the marketing opportunities are endless. Whether you want to advertise a product targeted for teen boys or a service intended for middle-aged women, these networks are filled with much broader demographics than they were just a few short years ago.
  • People spend a lot of time on these sites. Not only is the number of people on social networks growing, but these same consumers are also increasing the amount of time they spend on these sites. Let’s face it. Tweets, newsfeeds, status updates, and mobile uploads have become a major parts of our everyday lives. The chances of an advertisement being noticed on Facebook, for example, have become much greater than one being noticed on the radio or even in print.
  • Unique interactive opportunities. Typically, customers don’t get a chance to directly interact with a business unless they go into the store itself or contact customer support. With the use of Facebook “Fan Pages” and other social networks, people now can have direct conversations about your brand and with your business as well as connect with people who share their similar interests. Whether it’s to ask questions, download coupons, or upload images, interaction through social media profiles can strengthen your organization. It’s word of mouth marketing at its finest! 
  • The ability to perform brand monitoring. Along with the interactive opportunities offered by social networks, the ability to keep track of what others are saying about your company (known as “brand monitoring”) is a huge plus to social media advertising. Instead of conducting complicated polls and surveys through other mediums that are not likely to get a great response rate, you can find out what others think about your product or service in a whole new simplified and inexpensive way. 
If you have not yet began to immerse your business into the social media world, now is the time to get started. CarlDewayneJr will provide the strategies you need to make your company a driving force in social media click here.